Your numbers
New leads a month40
Calls, form fills, DMs, and walk-ins combined.
What a new customer is worth$500
Average first job or first order. Use lifetime value if you know it.
How fast do you answer a new lead?
Leads go cold fast. The slower the first reply, the more that never convert, no matter how good you are.
Tools you check separately today3
Every separate tab is time and a place a lead can slip through.
Estimated leak, every year
$46,320
about $3,860 walking out the door every month
7
leads lost a month to slow or no follow-up
104 hrs
a year lost switching between tools
How we got there (example assumptions, change them to match your business)
Lost leads: 40 leads x 18% lost to slow reply = 7.2/mo x $500 = $3,600/mo
Tool time: 3 tools x 8 min/day x 5 days = 2.0 hrs/week, valued at $30/hr
Tailwind planning assumptions, not industry measurements: response-loss rates of 6%, 18%, 34% or 55%, eight minutes per tool per day, five days a week, 52 weeks a year and $30 per hour. This is an estimate from your inputs, a scenario to size the gaps, not a measured loss.
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An illustrative planning scenario, not measured revenue or a promise of results.